The Vertical Approach
Vertical has deliberately chosen a differentiated approach to its peer group. The focus on designing,
manufacturing, selling and servicing aircraft provides focus and reduces risk. Vertical is not trying to
vertically integrate and take on every task of creating a completely new product category – we have chosen to
build an ecosystem of top-tier partners across the value chain.
By partnering with top-tier aerospace and engineering
organisations, including Rolls-Royce, Honeywell, Microsoft, GKN and Solvay, we are able to draw on their
significant R&D and embedded aviation and technological knowhow to scale up our inhouse experience and
de-risk
operational execution and our path to certification.
Our approach has been validated by our customers American
Airlines, Avolon, Virgin Atlantic, Marubeni, Bristow Group and Iberojet, and through Avolon’s leasing
arrangements JAL and Gol, who have all chosen Vertical to be part of their journey towards a zero-carbon future.
Our Aircraft
The piloted, four passenger VX4 is projected to have speeds up to 200mph, a range over 100 miles, be near
silent when in flight, zero operating emissions and low cost per passenger mile. Vertical is targeting what
it believes to be the highest global certification level, which is expected to achieve the equivalent safety
standard of large commercial airliners (based on the standards issued by the CAA and EASA). Our aircraft is
expected to be certified with the CAA, EASA and the FAA.
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Market Leading Pre-order Book
Vertical has a conditional pre-order book for 1350 aircraft valued at up to $5.4 billion. Customers span
markets and geographies, including airlines, aircraft lessors, helicopter operators and travel groups,
across North and South America, Europe and Japan. American Airlines, Virgin Atlantic, Bristow Group,
Iberojet, Marubeni and, through Avolon’s leasing pre-orders, Japan Airlines and Gol have all chosen
Vertical.
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Partners
Vertical is respecting established engineering processes and leveraging mature and proven supply chains
by partnering with the likes of Rolls-Royce, Honeywell and Microsoft, all of whom are investors in
Vertical. This not only de-risks operation execution and our path to certification but it also allows us
to leverage our partners’ incredible design and manufacturing capabilities.
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Team
Vertical was founded in 2016 by Stephen Fitzpatrick, an established entrepreneur and founder of the Ovo
Group, Europe’s largest independent energy retailer. Vertical has built one of the most experienced teams in
the eVTOL industry who have certified and supported over 30 different aircraft and propulsion systems.
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